PDF: Buzz. A Era do Marketing Viral

Buzz. A Era do Marketing Viral

As quatro eras do marketing

Neste vídeo contextualizamos a perspectiva histórica do marketing em quatro eras: produção, vendas, marketing e marketing digital. Esse entendimento ajuda na compreensão da evolução do ...

What is buzz marketing? Definition from WhatIs com

Buzz marketing is a viral marketing technique that is focused on maximizing the word of mouth potential of a particular campaign or product, whether that is through conversations among consumers' family and friends or larger scale discussions on social media platforms. By getting consumers talking about their products and services, companies ...

Evolução do Marketing 1 0 ao 4 0

Os conceitos apresentados aqui são baseados nos livros Marketing 3.0 e Marketing 4.0 de Kotler, Kartajaya e Setiawan e você pode acompanhar mais sobre o tema...

23 Ways to Build Colossal Pre Launch Product Buzz

Don’t neglect content marketing during your pre launch era. At least once a week, blog about your upcoming product. Use titles and copy that are rich in keywords related to your niche. You’ll gain an audience from search engines and boost the buzz about your product. 20. Guest blogging

What Are the Five Eras of Marketing? | Your Business

This strain of marketing continues in the modern era, particularly with "unsought goods" – things people may need but don't normally think of without prompting, such as life insurance. Selling era tactics can be risky for companies, as the hard sell can turn off consumers, perhaps even push them into the arms of a competitor.